Declan Profile.jpg
Having spent the last 20 years working in and building my own food businesses, I would be delighted to help you build yours.

Declan Droney, MBA

Declan Droney has been at the forefront of the Irish Food and SME sectors for 20 years, in management of his own and other businesses, and through mentoring and consultancy.


Kinvara Smoked Salmon

Kinvara Smoked Salmon Ltd. is one of Ireland's best known seafood brands.  It was the first Irish company to offer organic smoked salmon to the market and has a customer base that includes some of the top retailers in Ireland and in the UK.  The company also exports to mainland Europe, the United States, Hong Kong and Japan. It operates a successful worldwide mail-order channel through its e-commerce website, delivering single sides of Kinvara Smoked Salmon direct to customers' doors in 35 countries around the globe.

Declan founded Kinvara Smoked Salmon in 1998 and, over 14 years, built and grew the business from an idea to what it is today. During the development of the Kinvara brand, Declan worked closely with the buyers of all the main retailers in Ireland and the UK.  The Kinvara business model is unique in the seafood sector,  in its strategy of co-opetition, where it out-sources its production and focuses on sales and marketing.  This has been the cornerstone of its success.

In July 2014, Declan merged Kinvara Smoked Salmon Ltd with Castlemine Farm Ltd., a Roscommon-based premium meat producer.  Now known as Food 360, the company supplies restaurants and retailers all over Ireland.  The business has also built a unique logistics sharing model where it partners with other producers to bring their product to market.


Blake's Organic Chocolate

In 2011, Declan acquired Blakes Organic Chocolate after it had ceased trading. By changing the route-to-market model, he re-established the market and brought the business back to profitability. Blakes is now an established premium chocolate brand selling through retail channels in the UK and Ireland. In 2013, Declan sold the business to the current owners.



Other Food Business Projects

Declan works with a large number of food-related businesses, including the following:

  •    Nua Naturals (for the SCCUL Awards)
  •    Connemara Organic Seaweed
  •    Cuinneog Ltd.
  •    Harvest Moon
  •    Achill Seasalt
  •    Murphy’s Irish Seafood
  •    Wildwood Vinegars
  •    Green Earth Organics
  •    Sekelia London
  •    Brea Farm Foods UK

Food Sector Experience

Through his mentoring, consulting and own enterprise, Declan has worked with businesses, both start-ups and existing, in the following sectors:

  • Meat -   Meat Pies.
  • Seafood -   Smoked Salmon, Mussels, Organic Salmon, Seaweed.
  • Dairy -   Butter & Buttermilk.
  • Fresh Produce -   Home delivery box scheme.
  • Health  Food -   Superfoods import, repacking and distribution.
  • Speciality -   Hummus, Pesto.
  • Speciality -   Sea salt, Oils & Vinegars.
  • Speciality -   Sicilian Honey and condiments.
  • Distribution -   Food distribution in Ireland and in London.

Markets Experience

Declan has experience and extensive contacts in the following markets:

  •    Irish Retail
  •    Irish Catering
  •    UK Retail
  •    UK Catering
  •    France retail speciality
  •    Germany retail speciality
  •    Switzerland Organic distribution
  •    Japan retail
  •    Hong Kong
  •    USA retail
  •    E-Commerce B2C